{"id":12097,"date":"2017-02-25T22:07:42","date_gmt":"2017-02-25T22:07:42","guid":{"rendered":"http:\/\/sipara.com\/?page_id=12097"},"modified":"2017-08-04T08:50:02","modified_gmt":"2017-08-04T08:50:02","slug":"products-brand-extensions","status":"publish","type":"page","link":"https:\/\/sipara.com\/products-brand-extensions\/","title":{"rendered":"Product &#038; Brand Extensions"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-1  fusion-parallax-none nonhundred-percent-fullwidth background-100\" style=\"border-color:#eae9e9;border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:20px;padding-top:20px;padding-left:;padding-right:;background-color:#ffffff;background-position:right top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;-ms-filter: &quot;progid:DXImageTransform.Microsoft.AlphaImageLoader(src=&#039;http:\/\/sipara.com\/wp-content\/uploads\/2017\/02\/new-products-bg.jpg&#039;, sizingMethod=&#039;scale&#039;)&quot;;background-image: url(http:\/\/sipara.com\/wp-content\/uploads\/2017\/02\/new-products-bg.jpg);\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-1 {\n                            padding-left: px !important;\n                            padding-right: px !important;\n                        }<\/style><div class=\"fusion-row\"><div class=\"fusion-five-sixth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-title title fusion-sep-none fusion-title-size-one services-title\" style=\"margin-top:0px;margin-bottom:0px;\"><h1 class=\"title-heading-left\">Product &amp; Brand Launches<\/h1><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-five-sixth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:0px;\"><h3 class=\"title-heading-left\">Balancing risk and costs for business protection.<\/h3><\/div><p>Introducing a new product or extending a brand is often an area of significant IP risk for companies as the cost and PR implications of getting it wrong are substantial. We have many years\u2019 experience guiding clients through the launch process. It is important to ensure that the scope of the project is correct and then to assess and quantify the risk sensibly.<\/p>\n<p>We have honed our methodology over the years to reduce the time and costs of the clearance process and pride ourselves on finding innovative ways around the inevitable challenges trying hard to avoid just saying \u201cno\u201d!<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-title title fusion-sep-none fusion-title-size-one large-title\" style=\"margin-top:0px;margin-bottom:0px;\"><h1 class=\"title-heading-left\">Success stories<\/h1><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-third fusion-layout-column fusion-spacing-yes story-1\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-animated\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.2\" data-animationOffset=\"100%\"><div class=\"fusion-title title fusion-sep-none fusion-title-size-four\" style=\"margin-top:0px;margin-bottom:0px;\"><h4 class=\"title-heading-left\">Component rights protection<\/h4><\/div><p>Our team advised a large energy company who were re-sourcing components for their turbines. This involved our assessing the unregistered rights position in nearly 40 countries world-wide and advising on the risk profile of the associated project.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-third fusion-layout-column fusion-spacing-yes story-2\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-animated\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.5\" data-animationOffset=\"100%\"><div class=\"fusion-title title fusion-sep-none fusion-title-size-four\" style=\"margin-top:0px;margin-bottom:0px;\"><h4 class=\"title-heading-left\">Balancing the risk and cost of protection<\/h4><\/div><p>Our team helped a large multinational re-source a range of over 500 widgets which were the subject matter of unregistered design right and patents. The critical issue with large-scale clearance projects is to evaluate and gauge the risk and balance that risk against the likely clearance costs.<\/p>\n<p>We developed a process whereby the inherent risk associated with each product was categorised ensuring that the level of checks conducted against each product was proportionate.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-third fusion-layout-column fusion-column-last fusion-spacing-yes story-3\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-animated\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"100%\"><div class=\"fusion-title title fusion-sep-none fusion-title-size-four\" style=\"margin-top:0px;margin-bottom:0px;\"><h4 class=\"title-heading-left\">Brand\u00a0name selection and protection<\/h4><\/div><p>Our team assisted a client in the selection and protection of the name for a new entertainment concept to be used throughout Europe. This involved our advising as to inherent protectability of a shortlist of names and then clearance searching them to assess which names were most likely to reach registration without challenge. We also retrieved the related domain names from third parties.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-2  fusion-parallax-none nonhundred-percent-fullwidth\" style=\"border-color:#eae9e9;border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:20px;padding-top:20px;padding-left:;padding-right:;background-color:#ffffff;\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-2 {\n                            padding-left: px !important;\n                            padding-right: px !important;\n                        }<\/style><div class=\"fusion-row\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"100-width.php","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product &amp; Brand Extensions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sipara.com\/products-brand-extensions\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Product &amp; Brand Extensions\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sipara.com\/products-brand-extensions\/\",\"url\":\"https:\/\/sipara.com\/products-brand-extensions\/\",\"name\":\"Product & Brand Extensions\",\"isPartOf\":{\"@id\":\"https:\/\/sipara.com\/#website\"},\"datePublished\":\"2017-02-25T22:07:42+00:00\",\"dateModified\":\"2017-08-04T08:50:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/sipara.com\/products-brand-extensions\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sipara.com\/products-brand-extensions\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sipara.com\/products-brand-extensions\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sipara.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Product &#038; Brand Extensions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sipara.com\/#website\",\"url\":\"https:\/\/sipara.com\/\",\"name\":\"Sipara IP Lawyers\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sipara.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Product & Brand Extensions","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sipara.com\/products-brand-extensions\/","twitter_card":"summary_large_image","twitter_title":"Product & Brand Extensions","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sipara.com\/products-brand-extensions\/","url":"https:\/\/sipara.com\/products-brand-extensions\/","name":"Product & Brand Extensions","isPartOf":{"@id":"https:\/\/sipara.com\/#website"},"datePublished":"2017-02-25T22:07:42+00:00","dateModified":"2017-08-04T08:50:02+00:00","breadcrumb":{"@id":"https:\/\/sipara.com\/products-brand-extensions\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sipara.com\/products-brand-extensions\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sipara.com\/products-brand-extensions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sipara.com\/"},{"@type":"ListItem","position":2,"name":"Product &#038; Brand Extensions"}]},{"@type":"WebSite","@id":"https:\/\/sipara.com\/#website","url":"https:\/\/sipara.com\/","name":"Sipara IP Lawyers","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sipara.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/sipara.com\/wp-json\/wp\/v2\/pages\/12097"}],"collection":[{"href":"https:\/\/sipara.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sipara.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sipara.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sipara.com\/wp-json\/wp\/v2\/comments?post=12097"}],"version-history":[{"count":9,"href":"https:\/\/sipara.com\/wp-json\/wp\/v2\/pages\/12097\/revisions"}],"predecessor-version":[{"id":12374,"href":"https:\/\/sipara.com\/wp-json\/wp\/v2\/pages\/12097\/revisions\/12374"}],"wp:attachment":[{"href":"https:\/\/sipara.com\/wp-json\/wp\/v2\/media?parent=12097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}